Abstract:
The rural economy plays a critical role in the development of the nation.
COVID-19 pandemic outbreaks have led many countries to impose lockdown.
India, the world's second most populated country with more than 65%
population in rural areas faced lockdown restrictions which adversely
impacted enterprises particularly village level nano enterprises. Analysis of
how these village enterprises have been impacted due to the lockdown and
factors that have contributed towards tiding over these challenges faced due to
lockdown were analysed. Findings suggest that enterprises which had support
of community driven and developed ecosystem at the local level were able to
survive and perform even in adverse conditions. Micro entrepreneurs trained
on entrepreneurship were better placed in terms of managing their resources
and were also prepared to diversify into newer opportunities to tide over the
adverse impact of lockdown. The study brings out the role of an
entrepreneurial ecosystem for rural enterprises that makes them more resilient
and sustainable.
Description:
Fourteenth Biennial Conference on Entrepreneurship/ Edited by Rajeev Sharma, Sunil Shukla, Amit Kumar Dwivedi & Ganapathi Batthini
