Abstract:
COVID-19 being unique in its own way, the severity of its impact on businesses has
certainly impacted both supply and demand in the global economic system. Covid-19
has also affected the entire community of entrepreneurs immensely in terms of their
approach towards entrepreneurship. This had led to a quick transformation to their
operating styles which is more digitalized now. Despite of this serious dramatic and
disastrous change, it is observed that a lack of understanding exists for the
community of entrepreneurship. This research paper is a review of literature that
discusses the response of entrepreneurs to this uncertainty of Covid-19 pandemic. A
literature review is conducted of the current existing studies on Covid-19 and
entrepreneurs to highlight the need of response of entrepreneurs to such uncertain
conditions. This study enables a better and deeper understanding about how
entrepreneurs have become proactive and are imbibing positive approach. The paper
concludes that the Covid-19 crisis has been difficult for entrepreneurs due to the
required change in their perspective of their operation. This means the use of
technology is the need of the hour. This will surely enable the entrepreneurs to
overcome the uncertainty in Entrepreneurship.
Description:
Fourteenth Biennial Conference on Entrepreneurship/ Edited by Rajeev Sharma, Sunil Shukla, Amit Kumar Dwivedi & Ganapathi Batthini
