Abstract:
Drawing on threshold theory, we examine the effects of attributes
of alternative opportunities on persistence decisions of family business
entrepreneurs. The results of our conjoint experiment show that:
(a) family business entrepreneurs are generally more persistent than
other entrepreneurs and (b) family business entrepreneurs focus more
on non-financial benefits than other entrepreneurs. Our study contributes
to persistence literature within the family business context and
provides a good basis for how family business literature can benefit
from multi-level theoretical and empirical modelling.
