Abstract:
The case study explores a saga of an out-of-the-ordinary entrepreneur who did not come from Affluence,
Family Business Background or a Stereotypically Entrepreneurial Community. Satyajit Bhatt is a Self-
Taught Entrepreneur, having an Exhaustive Insight of Pharmaceutical Market and established a venture
named Nimbus Marketing and Nima Medical Store. After investing his seven months of salary into a single
project of NIMBUS MARKETING he has also registered the companies namely Neon India Medical
Agency and Nephurocare Pvt. Ltd. After the experience of success and failure of all three ventures; later he
has also started a new venture named Benovo Remedies. Entrepreneurship Trainers, Teachers and students
may study this case for discussing the time-worn questions: (1) Whether entrepreneurs are born or made (2)
Leadership style and roles of a first generation entrepreneur and (3) Succession Planning for Entrepreneurs.
Description:
Thirteenth Biennial Conference on Entrepreneurship/ Edited by Sasi Misra, Sunil Shukla, Ganapathi Batthini
