Abstract:
Family businesses are considered to be paradoxical units, where the decisions are generally taken by the leader
within the family business. Women seeking positions in family businesses often encounter considerable
challenges in obtaining and retaining their roles. Especially, role congruity was reported as a significant
barrier to the ability of women to successfully acquire and manage their positions and roles within the
organizations. Role congruity can be understood in terms of the involved perceptions of how an individual's
gender role fits or achieves congruity with other roles held by the individual. In most instances, leadership
and female gender roles did not achieve a high degree of congruity thus creating barriers for women to
successfully seek and retain leadership positions irrespective of the nature of the organization.The paper tries
to look at qualities under behaviour provision and also understand the moderating role of gender which affects
the family business roles.
Description:
Thirteenth Biennial Conference on Entrepreneurship/ Edited by Sasi Misra, Sunil Shukla, Ganapathi Batthini
