Abstract:
This case “From the Village to the World: The PPES way” studies the impact made by the Pardada Pardadi
Educational Society School (PPES School) in dealing with the issue of raising the rural girls and their
families out of their state of poverty in Anoopshahr, in district Bulandshahar. The NGO which is promoted by
Mr Virender (Sam) Singh, a retired U.S. Dupont South Asia Head, who was born and brought up in the
same area is vigorously bringing change in the mindset of people by educating the girls of these rural poor
families and address the issue of gender bias in the society. The Case not only covers the innovative strategies
used by the founders in last eighteen years to encourage enrolment to their school but also discusses the
progress made so far by the organisation in terms of social impact on the life of a student who graduated from
PPES. The primary data collected through personal interviews of the key persons involved with the NGO was
supplemented with the secondary data published on their website and some of the articles in newspapers and
magazines. At present the NGO (PPES School) is a success story of women empowerment and of turnaround
of a village dealing with a social problem of gender bias. The case could be helpful in understanding the
problems of education of girl child in rural poor families and may make some suggestions for replication of the
model to other rural areas in the state or country.
Description:
Thirteenth Biennial Conference on Entrepreneurship/ Edited by Sasi Misra, Sunil Shukla, Ganapathi Batthini
