Abstract:
Digital Entrepreneurship is creating new ventures and also transforms existing business by the application of
various digital technologies and processes. With the use of new digital technologies such as SMAC (Social,
Mobile, Analytics and Cloud), business operations are improving. Also new digital business models are
evolving through sharpened business intelligence. These new business models engage with customers and
stakeholders through new digital channels and give them long lasting and delightful experience. We are in an
era where entire globe is moving towards fostering digital entrepreneurial activity related with the creation
and development of ‘digital startups’. In order to succeed in this Digital Era, right blend of Platform,
Process, People and Technology is required. This paper gives an overview of how the right blend of above
ingredients created successful Digital Entrepreneurs and also motivates budding entrepreneurs to adopt
appropriate Digital Transformation Techniques to remain successful in the market. Also, this paper shares
the success stories of Digital Enterprises established in our college campus.
Description:
Thirteenth Biennial Conference on Entrepreneurship/ Edited by Sasi Misra, Sunil Shukla, Ganapathi Batthini
