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Browsing by Author "Chanu, A Ibemcha"

Browsing by Author "Chanu, A Ibemcha"

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  • Branding and Labelling of the Products of Women Entrepreneurs of Manipur 
    Chanu, A Ibemcha; Chanu, Linthoi (Bookwell Delhi, 2015-02-18)
    The basic argument of the paper is that the entrepreneurs are required to use innovative way of marketing practices to create a space in today’s highly competitive globalised world. Many empirical studies on marketing ...