The importance of Cluster Based Development Approach (CBDA) in enhancing competitiveness of the Micro, Small and Medium Enterprises is getting increasingly recognised in India. Various State (Provincial) and Union Government ...

The purpose of this paper is to develop a comprehensive framework to identify as well as classify agri-marketing enablers (AMEs) and to study the effects of each enabler on the improvement of agri-marketing management in India.

“Human is a possibility and not a resource…” This was the guiding spirit behind the Conference which led to chalking out agenda for the Conferenece themes. Similarly the unexplored potential of Micro, Small and Medium ...

Purpose: The purpose of the paper is to identify and examine the importance of brand equity for healthcare industry. The components like brand awareness, brand loyalty, perceived quality, and brand image are taken for ...

Chapter 16: Rajkot - Engineering :- The seeds of the engineering cluster of Rajkot were sown in the 1940s when some entrepreneurs began manufacturing the spare parts of diesel engines. Today the cluster is a thriving ...