EDII Institutional Repository

Browsing 02 Faculty & Student Publications by Subject "Kavita Saxena"

Browsing 02 Faculty & Student Publications by Subject "Kavita Saxena"

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  • Departmental Stores versus Hypermarkets: An Empirical Study of Customer Shopping Experience 
    Saxena, Kavita; Jayswal, Rachita M. (IIMS Journal of Management Science, 2016-01)
    The purpose of this research paper is focused on exploring and validating the customer satisfaction dimensions and also exploring the impact of these dimensions on shopping experience of departmental stores versus hypermarkets. ...
  • A New Wave of Crowd Sourcing – An Evolving Trend in India 
    Saxena, Kavita (IIMS Journal of Management Science, 2016-05)
    Mass collaboration is the future of competitive advantage in businesses. With a burgeoning middle-class population in India, the capital formation power of crowdsourcing can provide competitive edge to businesses that ...

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