Application of Demand Chain Initiatives to Small Businesses:: Key Findings from the Indian Context

Govindarajulu, Nalini

dc.contributor.author	Govindarajulu, Nalini
dc.date.accessioned	2015-06-18T07:18:55Z
dc.date.available	2015-06-18T07:18:55Z
dc.date.issued	2006-03
dc.identifier.issn	09713557
dc.identifier.uri	http://hdl.handle.net/123456789/1129
dc.description.abstract	Small and medium enterprises (SMEs) continue to contribute to economic growth in the US. While several SMEs operate in the demand chain, little research exists on how these businesses compete in this chain. Specifically, what are the capabilities of SMEs that can add not only customer value, but also ensure their survival in the demand chain? In addition, what are the challenges that they face? This paper provides an exploratory, qualitative study of these issues. Two SMEs in southern India were interviewed. In addition, directions for future research and implications for managers are provided.	en_US
dc.description.sponsorship	Centre for Research in Entrepreneurship Education and Development	en_US
dc.language.iso	en	en_US
dc.publisher	Sage Publications	en_US
dc.subject	Small Business	en_US
dc.subject.other	India
dc.subject.other	Demand Chain
dc.subject.other	Small and Medium Enterprises
dc.subject.other	SMEs
dc.subject.other	Supply Chain Management
dc.subject.other	Customer Relations Management
dc.subject.other	Customer Supplier Relation
dc.title	Application of Demand Chain Initiatives to Small Businesses:: Key Findings from the Indian Context	en_US
dc.type	Article	en_US