Abstract:
Women entrepreneurs are living in affirm of inevitable stress which can be effectively managed with the use of suitable coping strategies. Apposite management of stress leads to the efficacy, comfort, concert & success of an entrepreneur along with popularity of enterprise. This study inspects various role stressors and coping styles among women entrepreneurs. Standardized instruments were applied for assessing role stress and coping among total 270 women entrepreneurs, 90 from each sector i.e. manufacturing, trading and service. Role stress was experienced by all the subjects but the differences were not significant. Maximum stress was noticed in trading sector and explicitly in others trading sub-sector.Challenge stress and role overload were prominent stressors for all subjects. Sector wise variations were found regarding coping preferences.Subjects were using approach mode for materialistic issues regarding market, money, time and work load whereas,regrettably avoiding the humanistic issues such as merits of health, values, market orientation and problem sharing. Study is evocative that efforts must be inclined to redefine the roles with self-regulation toastutely tackle health & wellbeing issues along with all other neglected issues. The article concludes with amendments in existing coping pattern to reduce stress for active & emerging entrepreneurs.
