Book Review: Gerard J. Tellis, Effective Advertising: Understanding When, How, and Why Advertising Works, New Delhi: Response Books, 2004, 201 pp.

Oburai, Prathap; Govindarjan, Shanti

URI: http://hdl.handle.net/123456789/1144

Date: 2005-09

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September Vol.14 No.(2)

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