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Book Review: Gerard J. Tellis, Effective Advertising: Understanding When, How, and Why Advertising Works, New Delhi: Response Books, 2004, 201 pp.
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| dc.contributor.author | Oburai, Prathap | |
| dc.contributor.author | Govindarjan, Shanti | |
| dc.date.accessioned | 2015-06-18T10:08:39Z | |
| dc.date.available | 2015-06-18T10:08:39Z | |
| dc.date.issued | 2005-09 | |
| dc.identifier.issn | 09713557 | |
| dc.identifier.uri | http://hdl.handle.net/123456789/1144 | |
| dc.description.sponsorship | Centre for Research in Entrepreneurship Education and Development | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | Sage Publications | en_US |
| dc.title | Book Review: Gerard J. Tellis, Effective Advertising: Understanding When, How, and Why Advertising Works, New Delhi: Response Books, 2004, 201 pp. | en_US |
| dc.type | Other | en_US |
