Abstract:
"The future of the world lies at the hands of market-based social
entrepreneurs", said the 2006 Nobel Peace Prize Winner
Muhammad Yunus, founder of the Grameen Bank - an exemplary
social enterprise that serves as a model for social activists and
social workers on one side and social entrepreneurs on the other.
He added, 'the more we can move in the direction of business,
the better off we are in the sense that then we are free; we have
unlimited opportunities to expand and do more, and replication
becomes so much easier. We can create a powerful alternative to
the orthodoxy of capitalism a social-consciousness-driven private
sector, created by social entrepreneurs'." The authors of this paper deem social entrepreneurship in
India as an essential part of the development journey of the
nation. Such a bent of mind among young entrepreneurs in the
society can successfully pursue economic activities to bring in
social and economic empowerment for the needy. The field of
social entrepreneurship in India is in its nascent stage and yet
offers plenty of scope for young social entrepreneu rs to prove
their mettle and contribute, to the community they wish to serve
in particular and society at large. For a more equitable and sustainable world, the authors
insist that we need a market-based approach to innovatively
respond to social problems. These challenges to social
entrepreneurs come from the environment they want to work in
and for which communication and leadership qualities they ought
to acquire. They might have to face resistance from social,
political, cultural and economic forces around them yet they have
to be persistent in their approach. They need a better
comprehension on resource mobilization and optimum utilization
of the resources, for creating value to the targeted group in a
society, through sustainable business. This necessitates proper
training in business skills and entrepreneurial attitude alongside
appropriate mind-set and intent.
Description:
Journal of Social Business - Vol. 7, No.2 July & No.3 October 2017, lSSN 2045-1083, 11-20p.
