Abstract:
The present study specifically concentrates on the subsistence entrepreneurship
backdrop, where people are engaging in entrepreneurial activities and business
creation due to poverty and necessity motives. This research portrays street vendors
as street entrepreneurs doing business from a temporary built-up structure or even
without a roof on the pavements, public places, and busy marketplaces. These
vendors possess several entrepreneurial traits and skills but are not formally
recognised or appreciated in most cases. If their business life is shaped and
upgraded most effectively, there will be a widespread impact on the life of millions of
people on a single go. The purpose of this study is to conceptualise the linkage of
entrepreneurial competency and the well-being of street vendors at the base of the
pyramid, where people are suffering from severe resource constraints. The study
proposes that vendors' digital payment adoption intention, market orientation, and
selling skills are influential predictors of vendors' entrepreneurial competency.
Further, the moderating roles of entrepreneurial bricolage and institutional support
are also being discussed in the framework. The study can better consider as an
integration of the UTAUT model of technology acceptance and theory of
entrepreneurial bricolage. By viewing these underprivileged people's well-being
through the lens of entrepreneurial competency, an attempt is made here to extend
the understanding of where the upcoming research in the subsistence
entrepreneurship domain needs to move in.
Description:
Fourteenth Biennial Conference on Entrepreneurship/ Edited by Rajeev Sharma, Sunil Shukla, Amit Kumar Dwivedi & Ganapathi Batthini
