Abstract:
The rationale of the research is to provide a review of literature and to streamline the
concept of entrepreneurship and risk taking. Studies done by various researchers
proved that entrepreneurs are more risk prone than other people. It is obligatory for an
entrepreneur to be aware about the changes happening not only internally but also
externally in the form of government policies, regulations, new acts, technological
changes etc. Entrepreneur must have a third eye to scan opportunities and level of risk
with organizational strengths and weaknesses. The paper endeavors to investigate the
variables that would have impact over risk taking behavior of entrepreneurs; a field
where little research has been found so far. The researchers review a series of
publications on the theme entrepreneurship and risk taking. The extent of available
literature reveals the under exploration of this construct; hence researchers are
motivated to analyze the existing literature on this construct. The paper is based on
secondary data with conceptual discussion. The study revealed that there are different
types of risks associated with entrepreneurship and entrepreneurs are found to be more
risk prone than non entrepreneurs. The result of this study will help in synthesizing the
existing literature of entrepreneurship construct and risk taking behaviour of
entrepreneurs and clarifying the scope of future research in this area. Investigation of
the reviewed literature results in a conceptual talk of the variables of risk taking and
entrepreneurship.
Description:
Fourteenth Biennial Conference on Entrepreneurship/ Edited by Rajeev Sharma, Sunil Shukla, Amit Kumar Dwivedi & Ganapathi Batthini
