Abstract:
Industry 4.0 has brought in many changes to the way organization, leadership
roles, and people used in work in the past. But with the changing times and
growing fondness towards digital platform has surely brought in the hype in the
entrepreneurial culture. This study aims at exploring the growing fondness of this
new normal culture of social media and its impact on changing the work culture
organization used to have with special mention to the Covid times. The researcher
aims to focus the study mainly on the growth of social platforms like YouTube,
Facebook, Instagram in developing nations like India. The study aims to bring in
measures to investigate how a medium to promote business became the sole
business and what new ways can be developed to increase participation of people
without this way as developing nations like India still lacks basic infrastructures in
the majority of places. The literature took a base from Hofstede’s cultural study
and authors tried to analyze the behavioral aspect of people in adapting the
changes with reference to current times. The study will be based on mixed-method
data collection and will have primary and secondary data and the author aims to
explore the prospects of entrepreneurship in these new normal digital influencing
platforms. The biggest strength in this regard is capital, manpower, and
infrastructure which happened to be pillars of the organization and ultimately the
economy. But now the question of the hour is: are we creating new horizons of
employment or are we heading to not end up the productive sustainability of people
by cutting the chain?
Description:
Fourteenth Biennial Conference on Entrepreneurship/ Edited by Rajeev Sharma, Sunil Shukla, Amit Kumar Dwivedi & Ganapathi Batthini
