Abstract:
Entrepreneurship at the bottom of the pyramid (BOP) is a growing research area
now, due to its impact in emerging and developing world. It has attracted
researchers to highlight various aspects concerning a major chunk of the
population in developing countries. The objective of this empirical research study
is to know entrepreneurship development factors and highlight role played by
human capital and social capital in it. The study is based on global
entrepreneurship monitor (GEM) data set and sample from population of low
lying income group in India. The results confirm important links between human
capital, social capital and entrepreneurship in BOP. The use of logistic
regression also confirmed that there is a positive impact of human capital and
social capital on entrepreneurship intention development. The study implicates
that entrepreneurship development is possible in every income group and
community, for which the requirement is utilization of resource and building
support groups and ecosystem.
