All the marketing programs and activities are executed to deliver the appropriate goods and services in the right place and time. So, the company's objectives are achieved through customer satisfaction. However, due to ...

A few years back, our Hon’ble Prime Minister Mr. Narendra Modi had expressed in an interview taken by the Zee TV anchor that unemployed youth should not complain against lack of job or for regular earning rather they ...

The strategic importance of small businesses has been acknowledged by scholars worldwide and in India these small businesses have been significantly contributing to the economic development. The focus of the present study ...

Digitalization has evolved as multidimensional phenomena and impacts significantly to the business world. To keep track of digital transformation, companies are heavily investing in digital platform capabilities, and ...