Abstract:
Digitalization has evolved as multidimensional phenomena and impacts
significantly to the business world. To keep track of digital transformation,
companies are heavily investing in digital platform capabilities, and this
investment is facilitating them to perform business model experimentation to bring
innovation. This paper intends to explore the role of these two crucial growthpromoting variables in the development of the small and medium enterprises
(SMEs) firm's capabilities: Market Intelligence; Marketing Communication;
Product Innovation and Pricing. Through this paper, the researcher contests the
argument; however, these four capabilities lead to the internationalization related
performance of SMEs but mediated through competitive advantage. Along with
these arguments, this research also explored the role of digital platform capability
in business model experimentation. It examined the mediating role of business
model experimentation in the capability development by digital platform
capability. The research model under examination belongs to the explorative
school of research; hence researcher has used partial least square - structural
equation modelling (PLS-SEM) on a sample of 211 Indian SMEs belonging to Art
and Craft based business. Hypothesis testing results facilitate exciting insights
about the direct and indirect effects of digital platform capabilities, business
model experimentation, capabilities, competitive advantage. In light of the
findings of research policymakers and SME's consultants, managers may get
practical insight to develop an intervention mechanism. And researchers working
in this area will get a fresh look at the antecedents of SMEs performance as this
model is explorative, future research may explore the testing of the model in
different geographic location and industry context.
Description:
Fourteenth Biennial Conference on Entrepreneurship/ Edited by Rajeev Sharma, Sunil Shukla, Amit Kumar Dwivedi & Ganapathi Batthini
