Abstract:
Most organisations grapple with change management. Particularly large
organisations are vulnerable to fail or flop if they do not gear themselves up to
change. In the interest of the long-term survival of growing organisations, change
management becomes a separate, elaborate and essential exercise that needs to
be undertaken at the right time. On the other hand, as far as start-ups are
concerned, change is part of their basic DNA itself and change management is a
24x7 phenomenon for 365 days in a year. It is so crucial that like the baby in the
incubator that needs extreme care and monitoring, if one is not responsive to the
changes in the environment, the entrepreneurial venture would be gone for good.
So where does the dynamics of change begin for a start-up? It is each and every
element that is subject to change – the mission, the vision, the product or service
offering, the team, the strategy, the structure, the process, the business model, the
technology, the price, the promotion, and the distribution channel. This paper
therefore examines the dynamics of change management in startups and attempts
to come up with practical suggestions and recommendations based on not just
theory but also some practical data.
Description:
Fourteenth Biennial Conference on Entrepreneurship/ Edited by Rajeev Sharma, Sunil Shukla, Amit Kumar Dwivedi & Ganapathi Batthini
