Abstract:
Tourism has always been considered as a force for the economic
revitalization/development of the rural areas and the growth of tourism
destinations (Vidic, 2012). However it has been observed that in the current
scenario of the fast growing demand of the tourism market, the combination of the
entrepreneurship and the rural tourism presents a great potentials in supporting
the rural economy and the development of the rural destinations. In the recent
past Aurangabad district has witnessed the major shift in the development and the
growth of the rural tourism (Upadhye, 2015). The main purpose and the aim of
this paper is to understand the current scenario of the rural entrepreneurship
development, identifying the attitudes, perspective and the preferences of the
entrepreneurs in the Khultabad area, which is very close to the UNESCO
Heritage site i.e. Ellora Caves by taking three Rural resorts, i.e. Hiranaya Resort,
Tinus Resort and Fort view resort as a case which is around 5-7 km away from
the Ellora caves.
Description:
Fourteenth Biennial Conference on Entrepreneurship/ Edited by Rajeev Sharma, Sunil Shukla, Amit Kumar Dwivedi & Ganapathi Batthini
