To Identify Potential Town for a New Branch of a Leading Garment Retailer in Tamilnadu

dc.contributor.author	Jaiker, M Durai
dc.contributor.author	Joy, X Francis
dc.date.accessioned	2021-03-08T08:17:37Z
dc.date.available	2021-03-08T08:17:37Z
dc.date.issued	2021-02-25
dc.identifier.isbn	9789386578587
dc.identifier.uri	http://library.ediindia.ac.in:8181/xmlui//handle/123456789/12662
dc.description	Fourteenth Biennial Conference on Entrepreneurship/ Edited by Rajeev Sharma, Sunil Shukla, Amit Kumar Dwivedi & Ganapathi Batthini	en_US
dc.description.abstract	A well-established chain retail garments showroom in Tamil Nadu, present strongly in Chennai and Tier II cities plans to extend its operations in Tier III towns, starting from North Tamil Nadu. For them, this study was done in three prominent towns through data collection, statistical analysis and suggests an appropriate town, based on observations also. Two districts were selected and fitting three towns were chosen for study based on the popularity and wealth of the region. Five thousand people were selected as respondents for the study and based on their responses and geographical analysis, the recommendation was made to the retailer. Selective and apt statistical tools were selected to analyze the responses and the findings were drawn based on that	en_US
dc.language.iso	en	en_US
dc.publisher	Bookwell Delhi	en_US
dc.subject	apparel	en_US
dc.subject	retail	en_US
dc.subject	tier III town	en_US
dc.title	To Identify Potential Town for a New Branch of a Leading Garment Retailer in Tamilnadu	en_US
dc.type	Article	en_US