Abstract:
The paper caters to understanding what changes were made by Instagram as an
app to convert itself into a shopping destination, that being one of its virtue and
how Women Entrepreneurs (W.E.) are advertising on this platform. Launched as
a Photo-sharing app Instagram has made numerous changes over the years in
terms of its features upgradation to adding new features like the shop on
Instagram. It is imperative to say that these changes have made Instagram from a
normal photo sharing app to an advertising or business functioning app. Though
Instagram is not promoted as one for the E-COM sites, it does business just like
an E-COM website.
Description:
Fourteenth Biennial Conference on Entrepreneurship/ Edited by Rajeev Sharma, Sunil Shukla, Amit Kumar Dwivedi & Ganapathi Batthini
