Easy Advertising on Instagram for Women Entrepreneurs

dc.contributor.author	Chhetia, Kirtika
dc.contributor.author	Asrani, Rajesh
dc.date.accessioned	2021-03-08T11:26:15Z
dc.date.available	2021-03-08T11:26:15Z
dc.date.issued	2021-02-25
dc.identifier.isbn	9789386578587
dc.identifier.uri	http://library.ediindia.ac.in:8181/xmlui//handle/123456789/12676
dc.description	Fourteenth Biennial Conference on Entrepreneurship/ Edited by Rajeev Sharma, Sunil Shukla, Amit Kumar Dwivedi & Ganapathi Batthini	en_US
dc.description.abstract	The paper caters to understanding what changes were made by Instagram as an app to convert itself into a shopping destination, that being one of its virtue and how Women Entrepreneurs (W.E.) are advertising on this platform. Launched as a Photo-sharing app Instagram has made numerous changes over the years in terms of its features upgradation to adding new features like the shop on Instagram. It is imperative to say that these changes have made Instagram from a normal photo sharing app to an advertising or business functioning app. Though Instagram is not promoted as one for the E-COM sites, it does business just like an E-COM website.	en_US
dc.language.iso	en	en_US
dc.publisher	Bookwell Delhi	en_US
dc.subject	instagram	en_US
dc.subject	women entrepreneurs	en_US
dc.subject	social media advertising	en_US
dc.subject	social media	en_US
dc.title	Easy Advertising on Instagram for Women Entrepreneurs	en_US
dc.type	Article	en_US