Abstract:
The arrival of COVID-19 in India and the resulting lockdown has severely
impacted the performance of service organisations, especially Hospitals and
Healthcare sector. As all the hospitals and healthcare organizations have suffered
in terms of limited availability of essential services including doctors/ nurses and
other service personnel, medicines and disposables, infrastructure facilities,
leading hospitals have reviewed their performance strategies by entrepreneurial
response to COVID-19 Pandemic. This case study of Kohinoor Hospital (KH)
examines the strategic processes including entrepreneurial responses essential to
manage crises and how to demonstrate competence and capacity building in times
of crisis is considered as the new element to the existing literature on
entrepreneurship. Various action oriented strategies have been put in place by
KH to move up the entrepreneurship ladder to maturity to facing a sudden
increase in the magnitude of medical and other essential health care services in a
crisis like COVID-19 creates an exceptional environment that adds to the
uniqueness of the case study. A case study of KH would act as a guide to the
executives in hospitals /healthcare sector / senior academicians with a
comprehensive framework that translates the organization’s strategic objectives
into a coherent set of performance measures in dealing with COVID-19 and other
illnesses /ailments.
Description:
Fourteenth Biennial Conference on Entrepreneurship/ Edited by Rajeev Sharma, Sunil Shukla, Amit Kumar Dwivedi & Ganapathi Batthini
