Abstract:
Kewda, botanically known as Pandanus fascicularis lam is abundantly available in the
coastal region of Ganjam district in Odisha(India) spreading over an area of 6,000
hectares. Its use as a bio-resource has been confined to Ganjam coast. The Keluapalli
region of Rangailunda block and Agraram region of Chhatrapur of Ganjam district are
famous for kewda cultivation and distillation in India. This region contributes more
than 90 per cent of the total kewda flower production in the country. More than 20000
families depend upon this aromatic plant which provides essential oil as rooh and attar
through distillation. Though paddy is the main source of agricultural income of the area
but Kewda plays a dominant role in providing them economic opportunities as cash
crop. The study on the economic aspects of kewda will prove to be a mean for
enhancing their livelihood though various economic opportunities.
Description:
Fourteenth Biennial Conference on Entrepreneurship/ Edited by Rajeev Sharma, Sunil Shukla, Amit Kumar Dwivedi & Ganapathi Batthini
