Abstract:
In this paper examine the Direct Sale on Marketing process of vegetables and Fresh Farm
Product from ‘ Farmer to Consumer’ without any role of Middle Man or Trader through Kisan
HUT, with Sociological understanding . The Present paper based on observations in village
Bagrian, District Tarn tarn, Punjab. The objectives of the study are to explore the Direct sale
process, changes taken place in economic activities of the Farmer. It Further examine the role
of labour, use of technology, its scope, problems and reasons, role of education and skills of the
Farmer for doing Agripreneurrial activity . These findings are interesting in present study
because idea of Kisan HUT- One of the best scope for doing practices in farm so study define the
overall working process of the Kisan HUT. Therefore, present paper has been made an analysis
of the changing process of marketing and contribution by Farmer from farmer towards
Agripreneur.
Description:
Fourteenth Biennial Conference on Entrepreneurship/ Edited by Rajeev Sharma, Sunil Shukla, Amit Kumar Dwivedi & Ganapathi Batthini
