This is a conceptual paper that aims at various factors which are influencing the growth of the tourism industry in Micro Small and Medium Enterprises in India. The agenda is to identify and analyse the tourism sector and ...

This study aims to understand the technology adoption behaviour of women entrepreneurs in the COVID-19 pandemic. This study adopted a technology acceptance model to explain the adoption intention behaviour of women ...

This paper intends to study the growth and business acceleration due to Social Media. The objective of this study is to find the correlation between digital transformation of business through social media and increase in ...

As said by Pt. Jawaharlal Nehru “when you educate a man, then you educate an individual but if you educate a woman, you educate a whole family” seems to be true in today’s scenario when women entrepreneurs are playing ...

In developing economies like India, the role of women is most significant as a homemaker, workers and job creators (Shetty, 2019). As per the Statista, Women owned a little over 20 percent of all micro, small and medium ...

Women nowadays with their sheer hard work are writing new stories of unprecedented success. They are expanding their horizons beyond the four walls of home and venturing into an unprecedented range of business areas. The ...

Entrepreneurship has been defined in the 18th century as an attempt related to industrial activities and business. Entrepreneurship Development in a country and, its economic growth and prosperity are significantly correlated. ...

Internet is inhabiting an essential space in today’s modern life. It has influenced our day-to-day activities by providing essential information, connectivity through online platforms and filled the gap between institution ...

Covid 19 Pandemic and its aftermath, created a compulsive environment that proliferated several new micro and small enterprises, women entrepreneurs from villages and small towns out of sheer need to augment their family ...

Women from indigenous and grassroots communities are the caretakers of traditional knowledge and are vital to the livelihoods, resilience, and culture of their communities. Due to gender-based discrimination, social norms, ...