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Browsing International Conference on ‘Empowering Women Entrepreneurs from the Grassroots to Global’ - February 24-25, 2022 by Subject "Social Media Usage"

Browsing International Conference on ‘Empowering Women Entrepreneurs from the Grassroots to Global’ - February 24-25, 2022 by Subject "Social Media Usage"

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  • Determinants of Social Media Usage by Women Entrepreneurs 
    Chetia, Kirtika (Entrepreneurship Development Institute of India, 2022-02-24)
    The aim of this paper is to understand the enabling factors for Women Entrepreneurs to use Social Media as a tool for advertising. With the advent of Digitalization in India, it has opened up new avenues of business in all ...

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