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Browsing International Conference on ‘Empowering Women Entrepreneurs from the Grassroots to Global’ - February 24-25, 2022 by Subject "cultural stereotypes"

Browsing International Conference on ‘Empowering Women Entrepreneurs from the Grassroots to Global’ - February 24-25, 2022 by Subject "cultural stereotypes"

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  • Marketing Cultural Stereotypes – Challenges to Women Entrepreneurs 
    Jaffer, Naseer Mohamed; S P, Lakshmi; Nigam, Aishanya (Entrepreneurship Development Institute of India, 2022-02-24)
    Given the enduring sexism in mass media and advertising, the challenges of culture-based and gender-based stereotypes in marketing and advertising under patriarchy, to women entrepreneurs are discussed in this paper. Female ...

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