Women Leadership in Entrepreneurship Development

Abstract

The Entrepreneurship Development through women leadership in 21st century was successfully why because of government and local bodies giving much more important on skilling, financial support in different subsidiarized programs, creation of self-organizing networks, strength is improved social media network, proper guidance, and support, clearly defined organizational Objectives, plan, design, accountability, collaboration, trust, and respect. Agriculture is the main source for rural women, they have also well experienced farming, now technology has been developed on processing of agriculture products and e- marketing also improved. in the In India Nearly 80% of the women are depended on agriculture sector, in that very few 28% of women involved in processing and marketing business, the same in 1990s the percentage of women who is doing business is 12 % only, it shows the involvement of women in business sector in last two decades increasing. and 46% of the women are agricultural and related works labours, but this figure masks considerable variation across regions and within countries according to age and social class. My study has been done on women leadership in entrepreneurship done in Kadapa district at Mylavaram and Jammalamadugu Mandal, mainly focused on weaving community and some of agriculture and enterprise areas, where particularly women involved. It’s observed that the labour work force burden of rural women exceeds that of men and includes a higher proportion of unpaid households’ responsibilities related to preparing food and collecting fuel and water, other than the business activity. I observed that the quality of leadership is very prodigious. Women participation in rural enterprise development must be improved and the same time their skill needs to be upgraded as per the technology. Successful running of business firm will require a balance between two different and often contradictory approaches of management and leadership. Rapid changes in both internal as well as external environment with respect to technology, govt. policies, customer demands, workers’ expectations, etc. will require excellent entrepreneurial leadership skills. For this there is a need to do effective training on leadership, implementation plan on women skilling in Agri processing, dairy and weaving and other sectors, where the women can easily do initially. This paper provides information, guidelines on women essential contribution to entrepreneurship development, leadership, and the gaps, like policy relevance, skilling, financing and planning to be fulfilled for more involvement of the women in business sector.