Abstract:
Digital businesses include entrepreneurships that uses technology and digital transformation to offer products or services. In India, more SMEs are becoming digitalized, and this is also promoted by the government aligning the greater objective of economic development. Given this context, women entrepreneurship can benefit a lot from opportunities that can be given by the digital world, which can help them to have more reach, reduce costs and be more efficient in business processes. This helps women to become independent economically, be able to manage their own time and develop skills and an opportunity to work in their own business. It will also help to reduce gender inequality. The present investigation analyses the situation of women entrepreneurship and digital businesses in India, identifying opportunities in the digital world for women entrepreneurs, abilities and technical knowledge that can help women to grow and develop in in this segment and giving further recommendations. The study is qualitative in nature, based on secondary source and having an inductive approach. Study found that due to rapid advancement in technology the digital world can bring more opportunities for women entrepreneurs, as well as the comfort of working remotely and online. Some women may prioritize being at home with their families and contribute economically. The study recommends that promotion of spaces for creation of ideas for women entrepreneurs, trainings in business process and innovation, leadership and soft skills courses or workshops, and providing access to financial credit in banks and through fintech will help a great way in digital business journey of women entrepreneurs.
