E-Entrepreneurship Intention Among Aspiring Women Entrepreneurs in India

Abstract

It is no secret that the digital revolution has played a significant role in the success of many businesses over the past few years, and women entrepreneurs in particular can also utilize it to their advantage. Internet and other electronic platforms present a number of new opportunities for entrepreneurs that have been instrumental to the emergence of e-entrepreneurship. The research aims to examine the intention of aspiring women entrepreneurs toward e-entrepreneurship and identify the important factors affecting this intention through employing UTAUT and ESM. Data has been collected from aspiring women entrepreneurs who are enrolled in graduation and post-graduation programs. This would provide information about the entrepreneurial potential of the women in country in this digital age.