An Assessment of ICT Adoption by Women-led MSMEs in India in a Post-Pandemic Scenario

dc.contributor.author	Rout, Kharabela
dc.contributor.author	Sahoo, Priti Ranjan
dc.contributor.author	Bhuyan, Archana
dc.date.accessioned	2022-03-12T10:21:42Z
dc.date.available	2022-03-12T10:21:42Z
dc.date.issued	2022-02-24
dc.identifier.uri	http://library.ediindia.ac.in:8181/xmlui//handle/123456789/13233
dc.description.abstract	This study aims to understand the technology adoption behaviour of women entrepreneurs in the COVID-19 pandemic. This study adopted a technology acceptance model to explain the adoption intention behaviour of women entrepreneurs belonging to MSMEs. This study conducted a survey and collected data from the sample size of 101 women entrepreneurs and adopted structural equation modelling to test the hypothesized TAM. The study's findings confirmed that factors like easy to use, usefulness of the technology, attitude, and personal innovativeness are the factors that influence the technology adoption intention of entrepreneurs. Theoretical and managerial implications are discussed in this study.	en_US
dc.language.iso	en	en_US
dc.publisher	Entrepreneurship Development Institute of India	en_US
dc.subject	Women entrepreneurs	en_US
dc.subject	TAM	en_US
dc.subject	MSMEs	en_US
dc.subject	personal innovativeness	en_US
dc.title	An Assessment of ICT Adoption by Women-led MSMEs in India in a Post-Pandemic Scenario	en_US
dc.type	Article	en_US