What are Women Entrepreneurs Selling on Social Media

Abstract

Women Entrepreneurs in India are not given the same importance as their counterparts. It has been only recently that Women Entrepreneurs are uplifted in the Indian Society and are given a choice if they wish be independent and have their own enterprise. With the introduction of Social Media it has become easy for Women Entrepreneurs to work on their business and also take care of the house. With all the benefits that come along with Social Media the most important being that Women Entrepreneurs have a platform to advertise and sell their product/services online. This papers understand which sector are women Entrepreneurs doing business. Social Media Advertising highly depends on the content that is advertising because it at the end of the is a visual mode of advertising and thus understanding the content of advertisement by women entrepreneurs is very important. It becomes very crucial to understand if Women Entrepreneurs are earning well as compared to the time they spend on Social Media. Thus, this paper highlight some significant aspects of doing business on Social Media