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Cloud Kitchen Business: Transforming Homemaker to Foodpreneurs

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dc.contributor.author Patawari, Swapna
dc.contributor.author Bairwa, Mahesh Kumar
dc.date.accessioned 2022-03-13T11:10:11Z
dc.date.available 2022-03-13T11:10:11Z
dc.date.issued 2022-02-24
dc.identifier.uri http://library.ediindia.ac.in:8181/xmlui//handle/123456789/13244
dc.description.abstract In developing economies like India, the role of women is most significant as a homemaker, workers and job creators (Shetty, 2019). As per the Statista, Women owned a little over 20 percent of all micro, small and medium businesses across India as compared to nearly 80 percent among men in financial year 2021 (Statista, 2021). As majority of women are homemakers, having the higher social and family responsibilities as compared to men therefore, female entrepreneurs are unable to grow their business from micro or small to medium or large enterprises with transformed economic impact (Shetty, 2019). However, in the gig and slowing economy during the covid-19 pandemic, women equally took the benefits of the cooking and business skills to sell their capabilities and turning to foodpreneurs through cloud kitchen enterprises, which ultimately leading to women empowerment. This paper highlights on understanding the mechanism of cloud kitchen, role and challenges for women in the cloud kitchen business and discussing the way forward for women to bring sustainability and excelling in the cloud kitchen business. en_US
dc.language.iso en en_US
dc.publisher Entrepreneurship Development Institute of India en_US
dc.subject Foodpreneurs en_US
dc.subject Cloud kitchen en_US
dc.subject Internet restaurants en_US
dc.subject Homemaker en_US
dc.subject women Empowerment en_US
dc.subject Women Entrepreneurs en_US
dc.title Cloud Kitchen Business: Transforming Homemaker to Foodpreneurs en_US
dc.type Article en_US


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