Abstract:
This is a conceptual paper that aims at various factors which are influencing the growth of the tourism industry in Micro Small and Medium Enterprises in India. The agenda is to identify and analyse the tourism sector and study its impact on MSME in India to infuse competitiveness. The paper describes the changes before and after COVID-19 in the tourism industry in MSME. Different Factors which promote MSME in different forms are discussed; the methodology is an analysis of secondary data from verified and reliable sources like IBEF, Ministry of Tourism, etc. The findings state that there is a rise in the tourism sector in MSME in India. The conclusion states that because of revenge traveling and promotion of local businesses there is a subsequent rise of tourism industry after the pandemic. This had helped MSME grow and reform after Covid-19.
