Book Review: Aseem Chauhan, Manoj Joshi, Ashok Kumar and Suhayl Abidi, How to Thrive as a Start-up in an Uncertain World: VUCA in Start-ups

Abstract

VUCA stands for Volatility, Uncertainty, Complexity and Ambiguity. In the present scenario, this acronym has gained more popularity. The reason behind the same is the subject matter it is addressing which is crucial for the survival of an entity, especially for start-ups.

How to Thrive as a Start-up in an Uncertain World: VUCA in Start-ups which is authored by Dr Aseem Chauhan, Dr Manoj Joshi, Dr Ashok Kumar and Mr Suhayl Abidi is an informative book that is not only relevant for scholars or start-ups but also for many other readers who are interested to know about the start-up journey and ecosystem.