Abstract: Becherer, Richart C., and John G. Maurer, ’The Moderating Effect of Environmental Variables on the Entrepreneurial and Marketing Orientation of Entrepreneur-led Firms’, Entrepreneurship Theory and Practice, vol. 22, no. 1 (Fall 1997), pp. 47-58.
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Abstract: Becherer, Richart C., and John G. Maurer, ’The Moderating Effect of Environmental Variables on the Entrepreneurial and Marketing Orientation of Entrepreneur-led Firms’, Entrepreneurship Theory and Practice, vol. 22, no. 1 (Fall 1997), pp. 47-58.