Abstract:
Purpose – This paper aims to understand the two-way interaction between corporate social responsibility (CSR) and the attractiveness of organization to job seekers (AOJS). Design/methodology/approach – A system dynamics model is developed in the form of a causal loop diagram (CLD) that explains the CSR-AOJS interaction dynamically. To test the credibility of the developed model, the survey data are used to validate the causal relationships in the CLD. Findings – This study found that developing an effective strategy or tool by capturing various essential CSR elements can attract potential job seekers. Originality/value – The developed model is relevant to policymakers, decision-makers and managers when strategizing the CSR plan to attract potential job seekers.
