Abstract:
Tourism is an important industry worldwide as it contributes immensely to the economy of any place. Post globalization tourism has really flourished leading to huge growth in international tourism. For tourism to sustain and grow the Tourism related activities should flourish to cater to the ever growing needs of the tourists. As such tourism entrepreneurship and self-employment are indispensable activities in the whole development process.Tourism is a major contributor to the economy of Goa. Over a period of time tourism related activities have grown tremendously. The form and nature of entrepreneurial ventures have undergone a dramatic change over the period of time. Many people from outside Goa, including foreigners, especially Russians have established tourism related business ventures and are running them successfully.This paper is an exploratory study and tries to bring out the changing face of tourism entrepreneurship and the transformations that have taken place in tourism ventures over a period of time in terms of size, form and ownership and its implications. The paper is based on primary data collected in exploratory study involving qualitative methods such as observation technique, CIT and appreciative inquiry.
