Abstract:
The crisis experienced nowadays is perceived by most people as a physical problem to be resolved through technological innovation. However, phenomenologists notice also a metaphysical dimension of this crisis, calling for a reflection and re-conceptualization of the relationship between human beings and nature, and, consequently, the used business strategies. Phenomenology, especially phenomenological praxeology, is able not only to challenge the basic conceptualization of utility in today’s modern, industrialized civilization (instrumental rationality), but also to indicate the way how the existing problematic situation can be remedied. The paper proposes phenomenological
praxeology as an alternative to technocratic management, presenting thereby a new approach to company management.
