Abstract: Uday Kumar, P.N., Khan, M. Basheer Ahmed and Thiagarajan, M.T., ’Marketing Innovations in the Liberalised Environment’, Indian Management, vol. 32, no. 4 (April 1993), pp. 54-59.
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Abstract: Uday Kumar, P.N., Khan, M. Basheer Ahmed and Thiagarajan, M.T., ’Marketing Innovations in the Liberalised Environment’, Indian Management, vol. 32, no. 4 (April 1993), pp. 54-59.