The article discusses role of national brand equity management in formation and development of company’s brand identity. It describes the business sides when the entrepreneur needs to understand and handle the brand identity ...

In rural economy, handicraft sector plays very important role in providing both employment and growth. Handicraft sector is the second largest employment provider in India after agriculture sector. It is a labor intensive ...

Internet & Communication Technologies have redefined the way people across the world can communicate and interact. Social networking an offshoot of this revolution has made the world look like a global village, social ...