Abstract:
Agriland, a company Promoted by the scientists with rich experience in the field of entomology and plant pathology is committed to scale up and commercialize biological plant protection and plant nutrition products. Right from the inception, the company has substantially been active in the promotion of biological products and to be with the tradition. Agriland is striving hard to develop environmentally sound products to keep the pace with changing farming scenario in WTO regime. This case also discusses that how diversified products and wide range promotional and marketing strategies have helped the company to reach this stage so as to synchronize the supply chain in expanded market.
