Abstract:
In the global competitive scenario, companies are in dire need to constantly differentiate themselves vis-a-vis their competitors in order to provide desired value in form of quality products and services to customers. Today's companies are facing tough competition with rising costs, escalating customer demands and lean and agile competitors, making it essential for organizations to streamline their internal business processess for improving productivity and optimising resources. Business processes, aligned and syncrhonised with business goals and strategies, become foundations for companies to build competitive advantage or seek differential business offerings.
