Abstract:
Chips are the most popular variety of snacks and they are consumed round the year by
people of all age groups from all income segments. Potato chips are more popular than
banana chips but banana chips have a special category of consumers and they are preferred
by many. Competition is not as fierce as in case of potato chips. There are some national as
well as regional established brands for potato chips but they are not in banana chips as the
market is small. This provides an ample opportunity to a new entrant as the market is not
dominated by some brands and with good quality and competitive pricing, it is possible to
capture adequate market share.