Abstract:
Green peas are available for around 5 months during winter season only. They are used for
making vegetables, as additives in certain vegetables and for making several snack
preparations. Hence, if they are made available even during off-season, there is a good
market for them. There are some established brands in Maharashtra like Mafco but even
then there is a fairly large market for dehydrated peas in urban and semi-urban areas if the
prices are reasonable. A small scale unit with lower overheads can offer competitive prices.
Marketing would play a critical role. Likewise, the promoters should have adequate financial
resources as the finished good stock of around 5-6 months shall have to be stored. The
preferred locations for this product are Maharashtra, HP, UP, Bihar etc.
